Monday, September 27, 2010

VL: Reading respong: Ethos, Pathos, Logos

Reading through the readings provided I got a pretty good sense of what Ethos, Pathos and Logos were in relation to image. I've previously learned about these three words of rhetoric, but it was in an Ethics class so looking at it relating to an image is kind of different. Rather and action, I need to look at image and presentation. Although, after reading the readings about all three, going through the grocery store and choosing which goes with which was difficult because I felt there was no 100% right answer.
Logos is persuasion by the use of reasoning.
Ethos refers to the credibility and trust out into something.
Pathos is trying to appeal to the viewer by their sympathies and imagination.

Decided on how one could translate these they may always overlap, but it's the way you finally put everything together is how it may rely on how good of a message it is. Such as in the Type and Image reading dealing with the contraints that one designer may have is challenging and it also gives you these boundaries of how far one can go. Such as if one product does have Ethos and Logos it's depending on the imagery you choose to portray which ever one you'd like to make more dominant. Also, by how the cropping and composition is.

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