Working through this iteration has been a bit difficult. Due to the arbitrary pattern design that doesn't have THAT much to do with my band, people started to question what the textures and shapes meant. So, all the explanation that I had is that I did the exercise in being influenced by their music, and free fluid movement of it. BUT! Jamie and I discussed about how design doesn't always have to come from concept. Form can come first, and then a concept can be found in the experiment. I'm not sure why I didn't put this together at first due to our haiku project from last year, but here are some ideas I played with with cat paw prints instead of the circles. I am also going to try making music notes out of the black dots that are round and just a nice shape.
Some color iterations as well.
Here is the same composition, but instead of cat paw prints, they are the same circular shape I printed, but I replaced the circles that the texture had with music notes. I enjoy how this takes up more space rather than the paw prints, but the music notes are a very fine detail so it may be hard to notice, which could be nice too though.
detail shots:
EDIT: Now that I'm going back and taking a good look at my old iteration of this poster I'm wondering if I should have more white space within this recent iteration. And, also if I should keep on overlapping the shapes. I felt the music notes and cat paw prints got lost when I did. And now that they are very important part of the poster I'm wondering if I should keep them separate shapes or overlap.
Throughout this process in applying one communication channel to my detail narrative I learned how to manipulate time, and with maniupulating time, I learned how to be able to focus on certain aspects of a narrative. For my communication channel I chose image, and by this I learned that I had to make the image a good quality and interesting one. Either by angle, color, or motion. Throughout this I really focused on having a lot of detail shots to get the entire idea within the frame so that the viewer could understand what my project was all about.
The way I used narrative throughout this video was to show the process of screen printing, and by this I used time to show certain points off with most of the time having the speed of the video sped up, but with some key elements slowed down so that they could remember what I was doing. Editing the footage had a large part to do with what I know about narrative and how I could tell a story. Cutting down a seven minute video to 40 seconds was also challenging, but watching through the process I figured that a lot of it was useless, because it was very repetitive, and I didn't want it to get boring. As in the idea of a narrative there is a beginning, middle and end...not a beginning and thirty middles, then an end. Therefore that helped a lot when I thought about the video and it's own narrative.
Working through all the glitches within this project I finally have a for sure direction, and I'm ready to get to work on it. I wanted to concentrate on the idea of pointing out what was the main part of each fragmented "sentence" while taking the focus off all the junk and extra wording, such as "and, is, it, that" sort of thing. Here are some compositions I was thinking of.
I'm now planning on going with the first idea that is presented here. While taking the words to be a smaller size and turning them upside down so that the viewer can still read them, but I make them less important.
I'm also planning on finding a nice box to put all of the poems in while wrapping it somehow, because I felt that each poem was special, and I wanted to treat them as letters of some sort.
I'm decided on going with the Cat and the pattern idea. Coming up with a conceptual pattern to represent Joe Lovano, us five I feel will be challenging, so I decided to sit down and listen to their album all the way through as I listed out adjectives about the way I felt the song could be described.
Fluid
Bass
Raspy Stepping
Range Layered
Curvey Jagged
Deep
Surprise
Spontaneous
Improvised
Flutter
Inconsistent
Pink Panther
Floating
Random
Emphasis Gradation
Pretty experimental
Urban
Trash Cans
Story telling
Lounge
night Hard and soft
Dark and light
turns
simultaneity
The bold words are ones I'm hoping to convey within my pattern.
For this experiment dealing with historical references was difficult for me. I guess the idea of a research poster never made a connection with me. I was really stuck on the idea of a promotional poster telling the customer what we do and how we go about it. Over all, I think this concept is nice. Having the close line with pictures and little samples of the fabric we sell with the mouse cord actually being the clothes line eluding to the idea of it being all online.
I definitely want to go back and revisit the idea of a research poster and how I can go about using it, and setting the composition up.
Developing ideas for this project has been a struggle. So, I basically wanted to start over with thinking of ideas that involve rhetoric and my band. I looked at their album cover, and thought about why they decided to call it, "Folk Art". I then went and sketched ideas about how I could convey a jazzy folk art. so I came up with the idea of having a tree, and all of their instruments randomly placed within it. Then, thought of different iterations I could show this.
Rhetoric tropes would be metonymy due to the tree standing for their roots in jazz, and how they come together to play their own unique music. Also, the tree is a metaphor for folk art.
For this idea the rhetorical tropes are pun, and again metaphor due to the tree. The reason for the pun is that the notes are in place of the leaves. ( There would obviously be more for the effect of actual leaves).
Instead of the tree with no leaves I thought I could emphasize the idea of hyperbole and the importance of the instruments within the tree shape. Making the "I" out of the truck would also be a visual pun.
This is basically a closer crop of the first idea to show off the instruments a bit more and to still have the idea of the tree as being a metaphor for folk art, and also their roots in jazz music.
This sketch has to do with hyperbole and the cat in the hate...sorry about having no frame.
I wanted to incorporate the rest of the band besides just Joe Lovano within this composition, and I wanted to reference what I felt that their music may look like if I had put pattern to them. This has the cat in the hat as being personified as a person, and also I'm dealing with layers and how they are a metaphor for his other band mates.
This is quite the simple composition, but I wanted to see if I could write "Joe Lovano" within the shape of a cat.
This one is similar to my second idea, of having the cat in the hat, but with his band mates. Showing each instrument but it being an abstract idea. I was imaging the layers done with silk screen, but I'm just not sure if I can get it done in time.
This is one I showed in class, and I felt it has Hyperbole as well. Also, the pattern is being used as a metaphor for his music.
Working through the idea and concept exploration I've come up with an idea of fragmenting the poems by taking out words I feel that have no purpose to each fragmented sentence, then separating them and putting them on the opposite page, so each page is missing "vital" information for the audience to understand. After developing this idea Kidwell suggested I find a better way to connect the pages together so that it's a clear message. So, therefore I will explore and see what I can do.
This is the basic idea. I want to explore typeface and also size.
My final idea: To have a handmade textile company/studio that sells their fabrics online and then their buyers can order and share on our website what they made with our fabrics.
Our audience: The DIY, women, colorful, and adventurous.
Working with motion, image, and text was exciting, but also intimidating due to the time restrictments (haha...right, restrictions!) I wanted to show color, excitement/fun, and inspiration. I started with a stop motion with a pair of scissors going around in the action or cutting to get the idea of it having to do with fabrics. Then to lead into the idea of you ordering something online, and thennnnnn sharing what you do with the fabric you buy. Although, my message wasn't exactly clear. I spent to long on the stop motion piece, and made the last part an after thought.
Throughout this process, I figured that I need to really develop a name, and a message to send out there. Also, an interface since what I'm doing is really reliant on the internet...something that won't take too long, and too much thought just because I need it now.
Some comments that were made were that I should show the product that was made with the customer, also show my message a little better. The audience is pretty clear due to color and music.
I'm not sure what's going on here. I've banged my brain to try and find solutions to having rhetoric and my images having a connection, and for some reason nothing worth while as come up. We started out having the matrix of our ten concepts, and the ten tropes to try and see where each could fit in. I could definitely come up with some silly ideas, but nothing completely usable. There were a few good ideas/concepts that I did come up with, so Jamie says, such as: The cat in the hat, Soft and hard, Fluid, And Smoky. So I further developed ideas. Or, I should say, I tried to further explore ideas in those categories, but of course, my excuse again is that nothing came up. So here I am again, brainstorming for some new, fresh ideas that I can fall in love with, and be excited about finally.
Some ideas that I have now that I'm going to try and really bang out a new matrix are: The Cat in the Hat, rather than having them separated. Urban environment, such as Taxi's and lights, because I always associate downtown with Jazz, so there fore I felt that having a taxi in there somewhere would be useful. Also, having it possibly being an old fashioned taxi would reference his history, and where his influences may have come from. The last main idea I was going to work off of was Layers, due them having two drummers, I thought it was imperative that I comment on how they enjoy showing that off and showing the layering of the music. Also, Geometric shapes and bold colors I though could help the aesthetic for the right decision, if it fits.
here is the album cover, I've been recently looking at it, and listening to them a lot to see where they want their image to fit in.
They obviously enjoy the idea of jazz being the folk art of America, which is based off an idea that was developed in history.
Also the free hand drawing comments on the fluidity of the music with the extra texture. Very textural, like their music.
For the Tender Buttons book assignment I was really excited to explore different binding techniques, but wasn't sure, how "far out" I could go, but here I go.
For the format I would like each spread be able to be the the most of 8.5"x11" just because of cost and how much I enjoy a smaller, more intimate piece rather than something that would hurt your harms to hold it out and read. I think I'm going in more of the idea of a traditional format with it being slimmer going vertically, rather than horizontally, and rather than it being a square. I've found some nice paper from the art store, it's reeves, and I was thinking of tearing the pages out, rather than precisely cutting each page, not just because it comes in large pieces, but also for the aesthetic that it comes with. I remember buying books when I was younger and how much I liked the books that had all the pages being different sizes. The were mostly for diary related books, so all of these poems from Gertrud Stein took me to that "diary" feeling with her poems.
I've discovered different binding techniques from researching and here are a few that I'm considering, although after going over them in class it may change.
1. A hard back with a hard back box inside that the poems are contained in. Similar to a Tarot card box...not that it has any association with the poems, but it's similar to putting thoughts and such in a box. I'd bind the paper back book inside either with perfect bind, or a bind similar to a moleskin.
2. A bind that has two hard back boards, but no hard spine, so that the fabric that is glued to the boards hold's the pages together.
3. Envelops. with either way of binding above I thought it would be interesting for the inside of the book to have a twist. I'm thinking about the idea of having 13 different envelops with each spread inside for the reader to discover. This then would change the layout of my book, but only to the envelop form, and it would still be 8.5"x11", just the cover size would change.
For my first find, I found this Andrew Bird poster by: Paper Music, found on Poster Cabaret.
Personification is used by having the heard in the United States, and therefore it's adding a human quality to an "inanimate" object. ( I was kind of confused to reference the United States as an inanimate object, but for this I felt it was appropriate).
for the next one: An art print by Invisible Creature.
I thought of this one as being hyperbole, because after reading all sorts of different definitions given, I read that finally it was an exaggeration. So there for in this print the bike is being splattered all over, saying that it's been ridden A LOT. Enough for it to fall apart, so an exaggeration.
Here is my and Ray's mood board made for Joe Lovano, "us five". It was pretty fun making the mood board with someone else, because we each got to put our efforts in. Ray brought something to the table that I wouldn't have thought about, and I did the same for him.
We wanted to really concentrate on the color, due the music being colorful. all the random imagery had a lot of rhetoric attached.
After finishing both readings that were assigned it was interesting to see how differently they were written. One was quite straight forward in it's words and how it rhetoric was described, and one was questioning things more, really tearing rhetoric apart, and trying to figure things out.
In Meggs article there was a quote that was said by Hanno Ehses, "Broadly defined, rhetoric is the art that deals with the use of spoken or written discourse. Its object is eloquence, which is defined as effective speech. According to Aristotle, its concern is with 'discovering all the available means of persuasion in any given situation' either to inform (rational appeal), to delight and win over (ethical appeal) or to move (emotional appeal) an audience." I found this quote interesting because sometimes not all graphic design, or advertisements are any of those means of persuasion. Some are down right wrong, and send messages that the public could do with out. Such as, the typical fast food advertising. I can't see fast food advertisements being rational, ethical, or emotional. Maybe I'm thinking of it in the wrong way though. I'm thinking of this as more of the position of the graphic designer. So, making advertisements for McDonald's doesn't seem like a very ethical thing, because everyone knows that a McDonald's double cheeseburger and large fries can't be good for your insides. I could also be bitter, because I support those advertisements by visiting McDonald's every so often. It was also nice to have all the definitions right in front of me about all the different types of rhetoric there are.
Moving on to the Bonsiepe reading...
Within this article I found some of the points made were a bit of my head, and I had to read them a few times to really "get it". I really enjoyed how Bonsiepe brought some familiar definitions about semantics. It was nice to see the bridge being made between the two things we've learned. Rhetoric is semantics for the most part. All of the things involved are either indexes, symbols, or icons. Thinking of rhetoric in this way makes me really want to revisit all the things we did last spring semester, and figure out how I even thought about signs. One part did really get me going, "huh?" which was When Bonsiepe starts talking about how certain designers are "blinded by their effort to impart objective information. They cannot reconcile themselves to the idea that advertising is addressed information, and that its information content is often secondary if it plays any role at all." I can read what it's saying, but I can't really digest it.
Origin: Born in Cleveland, Ohio on December 29th, 1952
- Very musical household, almost everyone was involved with music one way or the other.
- Started playing alto sax at the age of 5 while a couple years later moving into a tenor sax.
- Attended Berklee College of Music in Boston and shortly after graduation made his recording debut with organ master Lonnie Smith and worked with Jack McDuff.
- Joined Woody Herman’s band shortly after.
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-Woodrow Charles Herman (May 16, 1913 – October 29, 1987), known as Woody Herman, was an American jazz clarinetist, alto and soprano saxophonist, singer, and big band leader. Leading various groups called "The Herd," Herman was one of the most popular of the 1930s and '40s bandleaders. His bands basically played jazz and blues, often including rather experimental material for their time.
- "Brother" Jack McDuff (September 17, 1926-January 23, 2001) Born Eugene McDuffy in Champaign, Illinois, McDuff began playing bass, appearing in Joe Farrell's group. Encouraged by Willis Jackson in whose band he also played bass in the late 50s, McDuff moved to the organ and began to attract the attention of Prestige Records while still with Jackson's group. McDuff soon became a bandleader, leading groups featuring a young George Benson, Red Holloway on saxophone and Joe Dukes on drums, often performing with an organ trio.
- Dr. Lonnie Smith was born in Lackawanna, New York, (just outside of Buffalo), into a family with a vocal group and radio program. Smith says that his mother was a major influence on him musically, as she introduced him to gospel, classical, and jazz music. He was part of several vocal ensembles in the 1950s, including the Teen Kings. Art Kubera, the owner of a local music store, gave Smith his first organ, a Hammond B3.
-Folk Art is his 22nd album with his record label Blue Note.
- Jazz Times named Folk Art, “Album of the year.”
-Lovano broke both arms in two different accidents at the end of the year in 2009 that costed their tour to be post poned.
Band Members:
- Pianist is James Weidman which is know to be a veratan and has worked with Lovano before.
- Bassist is Ezperanza Spalding who is a rising star in the world of jazz. She is 25, and also teaches at Berklee.
- Drummer: Otis Brown is a new comer in the scene
- 2nd Drummer: Francisco Mela.
- The reason for two drummers is because it makes things more dynamic, and more interesting.
-“Open-ended approach and expansive freedom, Spalding, Brown and Mela are unafraid to venture into unfamiliar territory, forcing Weidman and Lovano to challenge their own concepts of expression.”
- After reading about Joe Lovano, Us Five I have realized that they are quickly rising group within the Jazz community, world wide. I have yet to read a bad review. And it’s really interesting how each place describes them positively in different ways.
- They are adventurous, influential, appealing, fearless, youthful, eclectic, full of character, fun and spontaneous.
Random Facts:
- Joe Lovano has a nickname of Cat in the Hat
- He has taught and has been a guest at many different colleges: William Patterson college, NYU, New school of jazz program, Guest clinician at Julliard, Manhatten school of music, and the new England conservatory of music, east man school of music, and university of Miami. Also has visited Belgian, France and Tokyo universities.
- Has named a few songs after influential people on Folk Art.
- Grammy Winner, nominated twice, won once.
- Want people to think Jazz in the folk art of America.
Through out brainstorming and thinking about what I'd like to concentrate for the semeseter in N.A. I was wanting to go two different ways. Either an informational way of seeing how women in the Middle East are decorating their own burkas, and how some younger women are completely designing their own with custom colors and different patterns. Another way is to build on the workshop that I did earlier this year in the Spring semester Frankie, from Liquid 9. I decided to make up my own company that made textiles. Due to additional information, I feel that the textile company would be a more accessible idea, rather than over stepping my boundaries with dealing with the way women dress in the middle east, even though it is a very interesting topic to me.
So, moving on to my brand-based narrative.
I will be making up my own design firm/company that either has their own textiles, or that makes items out of their textile line.
I'm really in love with this company: Bokja Design
They are obviously a fun high end type of company, and I am really attracted to something like that. Although, I thought it'd be nice to have something that the average person could enjoy, due to me being that average person but still looking high end. So essentially, I have to ask myself what type of audience do I want to attract? Who am I competing with? What is my story? And, what exactly do we make?
After interning at Porter teleo this summer, and then also continuing my internship with them, I think will help me a lot in how I can see how an actual high end company is ran, and what sort of image they are portraying to their audience. I need to find something different about what I'm going to do, and make it special.
