Vis Lang: Project two, modes of appeal

Starting out with this process we are supposed to pick three products, and then begin sketching out ideas about how each of the other modes of appeal could look like. Such as with my pathos: the Wonka candy, I would explore Ethos and Logos. Then so on with the rest of the products I chose.

Initial Sketches:

 Pedigree Plus Dog food

 Johnson and Johnson Band aids

 Wonka Fun Dip

After the first meeting in the morning, Jamie felt that I would getting a good hold on Pathos, but not a very strong grip on either logos or ethos...so I did some more for the day: 

Then Band Aids were decided that they were my strongest concept. 

 Ethos

 Pathos

 Pathos

 Pathos

Ethos