Here are some directions I decided to take within the change one thing competition. I'm not sure how to represent the idea on a serious note with my icons. I just look at them as being silly, so associating serious, bold colors with them is difficult. The last one I'm not completely sure of, I wanted to show that spaying and neutering could cause a LARGE family tree within a small amount of time, but that one just isn't translating as well. Also, and good point about my icon ideas was that I wanted to make it seem important, but easy to do.