So after my mid-semester crit and a good sit down with Kidwell I think something definitely clicked. I had just too many ideas about what I wanted this rebrand to be, and could NOT get them straight. But, after fixing things here and there, then mixing all my three ideas together I think I finally have something, and I'm quite proud of it. Now...I just need to apply them to all the goodies that come along with a brand. Here is a little bit of process that has gone on within the last two weeks.
Right about here in the process is where I started questioning the my entire idea of where pot pie was going...so I started over with my brand-mark.
And here is where the revelation happened. It was the probably the most relieved I've felt in a really long time. Showing the contrast I have withint he type represents the contrast I have within my attributes that I want Pot Pie to be.
As well as here...the contrast is elegant but, comfortable and a bit silly/goofy.
I also addressed my color palette. I felt that the color palette I had before was a big melancholy, so hopefully adding red and brightening up the other colors will help that.
Different type....
And mixing my ideas from previous stages together I think really helped. I love the wood texture so I decided to utilize it after all.