Thursday, August 25, 2011

Design Systems: Rebranding POT PIE!

Looking through all the places I wrote down, it was apparent that what I decided to initially go with would be a bit different to fully rebrand. As Kidwell said: "What else can Retro Inferno be?" Which was a good point. So, after re-evaluating what I wanted to do I came across some restaurants that I thought would be fun to give a shot at. Succotash being one of them, and then Pot Pie being another. I felt that these both needed a rebrand because their current branding just doesn't match their initial experience at the restaurant. So my final choice is Pot Pie. I'm really excited to start this project...mostly because I haven't eaten there, so I get some pot pie out of it.

No comments:

Post a Comment